Mobile Strategy Partners Introduces MSP Mobile Switch Assist at 2015 BAI Payments Connect Conference

PHOENIX–(BUSINESS WIRE)–Mobile Strategy Partners LLC (MSP), a leading provider of strategic and technical advisory solutions to the financial services industry, announced today at the 2015 BAI Payments Connect Conference the availability of MSP Mobile Switch Assist, which enables financial institutions’ customers to easily switch existing bill payments and direct deposit on their mobile device through ClickSWITCH™. Click to Tweet.

“Javelin recently reported that banks and credit unions could increase the profitability of a new customer by as much as $212 a year by using a more effective, engaging onboarding strategy, as one in five customers say it is too difficult to switch primary financial institutions”

MSP Mobile Switch Assist is designed to help financial institutions switch “on-the-go” customers faster to become that customer’s primary financial institution. If a new customer has not yet switched over their existing bill payments or direct deposit, MSP Mobile Switch Assist prompts them via text or email to switch on their mobile device. MSP Mobile Switch Assist gathers all of the information needed to switch each biller and direct deposit with minimal data entry from the user, and then data is sent to ClickSWITCH to automate the account switching process.

Financial institutions can leverage MSP Mobile Switch Assist to run SMS or email campaigns reminding customers that ClickSWITCH is available and the benefits of switching. Encouraging customers to make the switch mitigates the threat of new accounts becoming dormant and unprofitable.

“Javelin recently reported that banks and credit unions could increase the profitability of a new customer by as much as $212 a year by using a more effective, engaging onboarding strategy, as one in five customers say it is too difficult to switch primary financial institutions,” said David Eads, founder and CEO of MSP.

“By streamlining data entry for the user on the mobile device, MSP Mobile Switch Assist makes switching financial institutions an incredibly easy and quick process, encouraging a ‘stickier’ relationship between the customer and that financial institution from the outset.”

About Mobile Strategy Partners LLC

Mobile Strategy Partners, LLC was first to market with online, mobile web and native account opening solutions for customers and employees and is a leading provider of strategic and technical advisory services and solutions to the financial industry. MSP principles have decades of experience defining and launching digital financial solutions, servicing name brand clients and millions of people around the world. Founded in 2009, MSP helps organizations compete by getting their strategy “from PowerPoint to Production.” For more information, visit www.mobilestrategypartners.com.

Follow MSP on Twitter and LinkedIn.

Media Contact:

For MSP
Lauren Schuster, 678-781-7209
lauren@williammills.com

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